Deploy How To Be A Disruptor
Today,
I just stumbled upon an excellent article where Marten Mickos (CEO of MySQL) gives some tips about how to become a disruptor in the software industry. Here is a short summary, though, as always, I recommend reading the whole interview.
- Follow no model: At MySQL, […] we took our cues from other industries ? from Southwest Airlines to find out how to make customers happy in a cost efficient way, and from Ikea to learn how to build a high-volume, high-quality model […]
- Get rich slow: […] For the first six years, the team focused exclusively on perfecting the product. It takes time to create precision instruments
- Make adoption easy: […] We set out to make MySQL the easiest database on the planet to use. When the product launched, we were one of the first open source companies to place an emphasis on a thorough user manual. We responded to every email from users and included a reference to the user manual in every response to be sure the answer was contained in the document.
- Run a distributed workforce: One key to our success is our distributed workforce. Approximately 70 percent of our 360 employees work from home. Like many next-generation software vendors, we?ve abandoned the rule that you must force your workers into an office to be effective. […] Hiring the best people from wherever they live in the world is a competitive advantage which brings unique perspectives to our development process
- Foster a culture of experimentation: […] Rather than meticulously planning and analyzing every move, we try to test new projects quickly. If the new venture shows promise, we invest further. If not, we try a new approach until a solution is found.
- Develop openly: […] It takes self-confidence (and humility) for a vendor to invite participation in such an important process but the result is more innovative products that are better matched to the market?s needs and future directions. Distributing our software for free on the Internet also saves us significant marketing dollars compared to our old school ancestors.
- Leverage the ecosystem: MySQL has been downloaded and distributed more than 100 million times in its 11-year history, with approximately 11 million current, active installations. […] Consider this: if you estimate that just one-fourth of our ecosystem spends a few hours a week on our product, the combined effort amounts to the equivalent of hundreds of thousands of full-time workers.
- Make everyone listen to customers: […] Today?s buyers don?t want to hear your sales pitch, they want you to listen to their vision and challenges. You don?t need a formal process or a separate team to integrate customer perspectives into the development and marketing process.
- Run sales as science: […] Where historically, enterprise software sales efforts have been highly expensive and time consuming, we focus our sales model on efficiency. Management monitors the sales process to identify bottlenecks and slowdowns and fixes them. We keep a close eye on how to better automate deal flow, how to make contracts easier to fill out, and how to make self-service downloads easier.
- Fraternize with the enemy: The two most interesting things going on in software today are open source and SaaS ? and the really smart vendors are doing both. At the same time, MySQL is not religious about open source. We believe it is a superior model and we think that over time, all customers/vendors will want to use it. But our main source of inspiration is delivering what our customers need.
No company can hold onto the title of ?disruptor? forever. By definition, disruptors eventually become part of the fabric of a next-generation industry.
MySQL aims to be a leader in the next era. What I believe is that our company and the other emerging, ?disruptive? software vendors of today are challenging the enterprise software establishment to reexamine their practices and to become more open, customer-focused and efficient way ? characteristics that will become standards in the software business of the future.
Wednesday, October 31st, 2007








